29/02/2013 -CHARBREW LAUNCH THEIR NEW RANGE AT LAKELAND

Following Charbrew's great success, the specialist tea company has now launched their newest range into Lakeland, the home of creative kitchenware.

Lakeland was founded nearly fifty years ago in Windermere by Alan Rayner who started out selling plastic bags to farmers. Today the business is a multi-national, multi-channel retailer providing millions of customers with its innovative and ‘can’t live without’ kitchenware and home solutions. As well as its thriving catalogue and internet home shopping business, Lakeland now has 60 stores up and down the country.

‘Working with Lakeland is a fantastic opportunity for my company; it is very encouraging to have the support of a business founded locally in the North West which has very entrepreneurial foundations.’ Adam Soliman, director of Charbrew.


 



The six strong range now available at Lakeland includes English Breakfast Tea, Earl Grey, ChaiI, Peppermint and Camomile. Charbrew’s teas are delivered in biodegradable mesh tea pyramids allowing the blends to include whole leaves, herbs and spices.

Commenting on the launch, Kathryn Farrell, Kitchenware Buyer at Lakeland said “Our customers always appreciate the very best quality which is why we think they will love Charbrew. If I had to pick a favourite it would be the delicate and aromatic chamomile but all the flavours are so good it’s hard to choose!”

Charbrew, a young company with large ambitions, has already managed to take major steps to fulfil them. Their recent move into the food service see’s the brand partnering with hip frozen yoghurt stores ‘Frae’ supplying its chain of stores across London as well as distributing into hotels and office blocks.

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